ABOUT ZEBULUN CREST
Focused work starts with someone who understands the commercial decision.
Zebulun Crest is led by Evan Carthey. He brings more than 15 years of experience across energy and technical B2B markets, including exhibit space, sponsorships, media, event revenue, account growth, and commercial planning.
Today, Evan helps companies organize complex commercial work, define the real problem, connect the right people, and move toward a practical next step.
EVAN’S ROLE
Turn scattered activity into a clear decision path.
Evan helps identify what is unresolved, clarify who needs to be involved, and connect the opportunity to the right service and specialist team.
THE PROBLEMS BEHIND THE WORK
The opportunity can be real while the path forward is still unclear.
Companies often reach out after money, time, responsibility, or valuable space has already been committed. The work is moving, but the commercial path is not fully connected.
Too Much Sits With One Person
A marketing manager, sales leader, or business owner is carrying planning, vendors, messaging, meetings, coordination, and follow-up without enough time or support.
Several Teams Are Involved, but Nobody Owns the Full Path
Sales, marketing, leadership, design, production, and installation may all touch the work without one person keeping the decision, roles, and next step clear.
The Investment Is Real, but the System Is Incomplete
The company has committed money to an event or has a large surface with real visual potential, but the process needed to create value is still unfinished.
TWO SERVICE PATHS
Different problems require different specialists and a clear first step.
COMMERCIAL EVENT STRATEGY
Trade Show Revenue Strategy
For technical B2B and energy companies spending heavily on trade shows without one complete commercial system.
Evan’s background includes selling exhibit space, sponsorships, media, and commercial opportunities, managing event revenue, and seeing where exhibitors lose value before, during, and after the show.
- Too few qualified meetings are booked before the event.
- Booth conversations depend on who is standing there.
- Lead notes do not give sales enough useful context.
- Follow-up ownership and measurement remain unclear.
Zebulun Crest helps connect event fit, target accounts, meetings, messaging, lead capture, ownership, and follow-up into a clearer commercial path.
Explore Trade Show Revenue StrategyLARGE-SCALE VISUAL STORYTELLING
Large-Format Storytelling Graphics
For organizations with large blank, unattractive, or underused surfaces that could communicate a memorable story.
Zebulun Crest helps qualify the opportunity, begin the client conversation, coordinate the next step, and connect the design and installation roles.
- Zebulun Crest: prospecting, initial conversations, project qualification, meeting coordination, and moving a qualified opportunity toward a sale.
- EPICArt: visual storytelling and graphic design.
- Carthey Installations: installation.
A qualified project can turn a storage tank, building exterior, office, hotel, public space, or other large surface into a lasting visual story.
Explore Large-Format Storytelling GraphicsWHY THE BACKGROUND MATTERS
Commercial judgment comes from seeing where the work and the buyer decision meet.
Evan’s experience is not limited to one task or one side of the transaction. He has worked across sales, event revenue, sponsorships, media, account growth, and commercial planning in technical B2B markets.
15+ Years in Technical B2B Markets
Experience across energy, industrial events, exhibit space, sponsorships, media, account growth, and commercial planning.
Buyer and Seller Perspective
Evan understands what organizers and service providers sell, what companies believe they are buying, and where those expectations can separate.
Clear Communication Across Roles
Complex work moves better when clients, sales teams, specialists, and decision-makers understand the problem, their role, and the next step.
Practical Scope
The focus stays on the decision that must be made now, the people needed to make it, and the smallest useful path forward.
Experience includes major energy and industrial events such as OTC, SPE events, Breakbulk Americas, and other technical B2B markets.
Event names are used only to describe Evan’s professional experience. Zebulun Crest is not claiming affiliation with or endorsement by those events or organizers.
CHOOSE THE RIGHT PATH
Choose the problem that needs a clearer next step.
Start with the service that matches the work in front of you. If the right path is still unclear, contact Evan directly.